Happenings

Mercules Shell Shop

In June we returned to London to present Mercules Shell Shop, our new sea-inspired collection.

For three days we set up at Shreeji, the independent magazine and book space on Chiltern Street, in Marylebone, known for its selection of international publications, fashion, and culture. A very London setting for presenting a collection with a much more Mediterranean imaginary.

Our Shell Shop starts with a simple idea: bringing the world of the sea to our bags.

Shells, sardines, crabs, nets and other elements of the coast are transformed into leather bags with unexpected shapes.

A graphic and playful collection, deeply connected to our visual language and the way we work with leather.
During the three days, Shreeji became a gathering point around the collection, where the pieces coexisted with the magazines, the books, and the shop's everyday rhythm.

A different way of presenting Mercules Shell Shop and bringing it closer to the London public.
We also hosted a small get-together, inviting several British friends of the brand. We shared drinks and a few nibbles, with little details inspired by the collection — like a shell-shaped cake, made especially for the occasion.

A relaxed morning to discover the pieces and share the world of Shell Shop outside the usual setting of the store.
This wasn't our first Pop Up in London, and returning to the city is part of our international journey.

This time we set up in Marylebone and left behind a small piece of our Mediterranean universe. Three days, a new collection, and a new chapter in London.

Related Happenings

The Mercules Bro Era

The Mercules Bro Era

 Read more